The art of storytelling
Because people buy stories,
not products…
Copywriting & Articles
As a journalist I have extensive experience writing about an abundance of topics for magazines, websites, social media and more!
Newsletters & Blogs
I love writing newsletters and blog posts. These are the perfect platforms to have a little extra fun and let the creative juices flow freely!
We all have a story…
From finance to fashion
From finance to fashion – I’ve been around! Whether you’re looking for a blog post about mortgages in New Zealand, newsletters for high-end yoga wear, an article about travelling in Iceland or heck, even product descriptions for vibrators, I’m your girl.
The magic of storytelling
People buy stories, not products and services. From ancient civilizations and the tales of Cleopatra to the pages of a beloved book, stories have mesmerised and fascinated us since the dawn of our existence. It is in the art of storytelling that we find the power to captivate hearts and minds. Stories connect us.
Meet Heidi
Hi there, I’m Heidi! A journalist and copywriter with a passion for the written word and a deep love for storytelling. Originally from Denmark, I now call Tauranga, New Zealand, home, where I live with my partner.
Having honed my craft as a journalist, I’ve mastered the art of storytelling, understanding the power of narratives to captivate hearts and minds.
I find immense joy in creating content that stands out for my clients, crafting narratives that not only inspire but also drive meaningful connections with their audience. From Paris to Stockholm, New Zealand to Denmark, I have the privilege of working with clients from all corners of the globe.
When I’m not immersed in the world of words, you’ll find me curled up with a good book, hiking, or exploring new cultures and countries. Most likely with a cup of coffee in my hand!
My Values
Authenticity
At the core of everything I do is authenticity. I believe in showing up as myself and approaching storytelling with curiosity and an open mind. Whether it’s capturing the essence of individuals or businesses, I strive to tell their stories in a way that is real and authentic.
Creativity
I believe we’re all creative. We just need to ignite the creative fire within us. I strive to live a creative life and bring that creativity into my work as a writer and storyteller.
Stay the course
I firmly believe in the power of consistency and commitment, both in my professional endeavors and personal life. I understand that success often requires perseverance, resilience, and the willingness to get back up on the horse even when faced with challenges. By staying true to my vision and purpose, I am dedicated to delivering exceptional work and building lasting relationships with my clients.
Why storytelling matters
At the heart of every business and person lies the timeless power of storytelling. Stories are the threads that connect us, transcending barriers of culture, language, and religion. Humans love stories! They ignite our imagination, evoke emotions, and create lasting impressions. They have the remarkable ability to bridge gaps, foster understanding, and bring people together in ways that mere facts and figures cannot.
Just as every individual has a unique story, every brand needs a captivating narrative to establish its identity and create meaningful connections with its audience.
As a writer and a storyteller, I love weaving tales that capture the essence of brands, travel destinations, individuals, and more. By crafting narratives that engage, inspire, and resonate, I aim to evoke the same sense of wonder and fascination that draws us all to the art of storytelling.
Kind words from clients
“I really do appreciate a lot working together with Heidi. She is motivated and creative and very organized. I’m super happy with the blog posts, Instagram posts and newsletters she has created and continues to write for Take It Easy Honey!“
– Charlotte Henskens, Owner & Founder of Take It Easy Honey
“Heidi is a conscientious, positive and professional writer, always delivering as promised, on deadline, and with a smile. It’s a joy and pleasure to work with her, and I would highly recommend her!”
– Linnea Dunne, Executive Editor at Scan Magazine
“Heidi is an incredible copywriter, she has helped us to create several blog posts and newsletters and always nailed the tone of voice and provided interesting, fun and educational content.”
– Tatiana Moreno, Inika Superfoods
Work samples
The Mortgage Whānau
I write blog posts, copy for web and newsletters for The Mortgage Whānau. Links to blog posts: How to save on utilities 5 tips & tricks to negate increasing interest rates Interest rates are rising – what does that mean for you?
Articles for Scan Magazine
Articles for Scan Magazine.
Scan Magazine – columns
Columns for Scan Magazine.
Scan Magazine February 2022 Issue
Each month I write several articles for Scan Magazine.
Scan Magazine January 2022
Each month I write several articles for Scan Magazine.
Scan Magazine – December Issue 2021
Each month I write several articles for Scan Magazine.
Scan Magazine November 2021 Issue
Each month I write several articles for Scan Magazine.
Take It Easy Honey
I write all the blog posts, product descriptions and newsletters for Take It Easy Honey.
Ahimsa, non-violence (Yin Yoga Therapy Training)
I recently wrote a blog post about Ahimsa for Yin Yoga Therapy Training.
Inika Superfoods – blog posts
I am fortunate enough to write both newsletters and blog posts for Inika Superfoods. Here are some links to blog posts I've written: